2024 Copa America
Copa Love & Piattelli Vineyards
NYC Copa América 2024 Activations
Copa Love launched its first major tournament activation during the Copa América 2024, bringing global soccer culture to life across New York City through high-energy watch parties, street-team engagement, and live brand experiences. Sponsored by Piattelli Vineyards, our activations united fans from every background to celebrate pride of country, unity, and the game that connects the world.
Led by founder Ralph Trionfo as Copa Love’s on-the-ground “goalkeeper,” the activation was executed end-to-end — coordinating venues, brand ambassadors, sponsor moments, and on-site engagement to deliver a seamless brand experience.
This page features real photos and videos from our NYC activations, capturing packed sports bars, diverse fan communities, and unforgettable match-day energy.
By the Numbers
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16 nations competed
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32 matches over 25 days
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70,000+ fans at the championship final
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Tens of millions of global viewers
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Thousands of NYC fans engaged
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Hundreds of Copa Love apparel impressions
Official Sponsor
Piattelli Vineyards
Award-winning Argentine wines that powered our NYC activations.
https://www.piattellivineyards.com
Get Involved
Shop Copa Love
Rep your country. Wear your pride.
Shop Your Country
View the Activation Gallery
See photos and videos from our NYC watch parties.
View Gallery
Join the Copa Love Street Team
Become a brand ambassador.
Join the Street Team >> CONTACT COPA LOVE
Partner With Copa Love
Activate your brand at future global soccer events.
Become a Sponsor
Why This Matters
Copa Love’s first tournament activation proved the power of live sports culture and authentic fan engagement. With Piattelli Vineyards as our official sponsor and Ralph Trionfo leading operations, this milestone set the foundation for future global activations into 2026.
No borders. Just love for the game.
