Copa Love Starting Squad
Built in New York City. Driven by culture. Powered by unity.
Ralph Trionfo
Goalkeeper
Ralph Trionfo is the visionary founder and creator of Copa Love, a global soccer lifestyle brand inspired by the power of the world’s game to unite cultures and celebrate national pride. Born in New York City’s diverse Queens community, he launched Copa Love to bring fans together through art, music, events, and merchandise that honor the passion and pride of representing one’s home country.
Director of Operations
Miracle Maker
The Operations Manager, known internally as the Miracle Maker, is the engine that keeps everything moving from vision to execution. This role coordinates the moving parts across teams—events, marketing, partnerships, media, and commerce—ensuring every initiative stays on schedule and aligned with the game plan. Acting as the central organizer of our playbook, the Miracle Maker turns strategy into action, tracks assignments, and keeps the entire squad moving in the same direction.
Events
Activations & Watch Parties
The Event Planner coordinates Copa Love’s watch parties, fan gatherings, and brand activations across key markets during major tournaments and global football moments. This role helps bring the Copa Love community together by organizing memorable events that celebrate cultural pride, national teams, and the energy of the world’s game. From local watch parties to larger fan activations, the Event Planner ensures every event captures the spirit, excitement, and unity that define the Copa Love movement.
Style
All Things Fashion
Captain of Style is the playmaker behind the look of Copa Love, making sure the brand always shows up match-day ready. This role guides the overall aesthetic of Copa Love, coordinating our in-house designs and collaborations with fashion partners to keep the vibe bold, global, and rooted in cultural pride. Think of it as the team stylist for a worldwide football movement—curating the fits, setting the tone, and making sure every release reflects the passion of fans representing their home countries. If Copa Love is the squad, this role makes sure we always step onto the pitch with style.
Media
Director of Media
The Director of Media leads the creation and distribution of Copa Love’s visual and digital content across all platforms. This role oversees content production, brand visuals, and storytelling that capture the energy of global football culture. Working closely with marketing and press, the Director of Media ensures our videos, graphics, and social media content consistently represent the Copa Love brand and reach audiences across multiple channels.
Charity
The Director of Community & Charity Partnerships
Director of Community & Charity Partnerships – Copa Love serves as Copa Love’s liaison to the charitable organizations we support through our revenue-sharing and fundraising initiatives. This role works closely with partner charities to coordinate campaigns, presentations, and collaborative activities that amplify our impact. Acting on behalf of Copa Love, the Director helps ensure our efforts translate into meaningful support for community programs while strengthening the connection between football culture, global unity, and giving back.
Music
Music Director – Copa Love Soundtrack
The Music Director leads the sonic identity of Copa Love, shaping the soundtrack that powers our global brand. This role oversees the creation, release, and promotion of original Copa Love music that captures the energy of international football culture and the pride of representing one’s country. Working across events, digital platforms, and brand activations, the Music Director helps amplify our releases through press, collaborations, and live experiences. The goal is to build a powerful musical presence that energizes our community and brings the Copa Love movement to life.
Yvette Hildago
Art Director
The Art Director Yvey leads the visual art program for Copa Love by selecting and collaborating with artists from around the world whose work represents the countries participating in major global tournaments. This role curates artists who celebrate the pride, culture, and identity of their home nations, bringing those stories to life through original artwork. Acting as both curator and liaison, the Art Director works closely with Copa Love and each artist to market and feature their work, including collaborative products and artwork sold through the Copa Love storefront. The goal is to give artists global exposure while building a community where fans can celebrate and represent their country through art.
E-Com
Director of Digital Commerce & Sales
The Director of Digital Commerce & Sales leads the strategy and performance of our online storefront and marketplace, driving revenue through best-in-class e-commerce practices. This role optimizes product sales across the website, social platforms, and live selling channels while continuously refining the customer journey, merchandising strategy, and conversion performance. Working closely with media and marketing, the Director ensures our campaigns translate into measurable sales growth, turning brand momentum into a scalable online business.
Storyteller
Director of Editorial & Story
The Director of Editorial & Story is the voice behind our written content, shaping the narrative that connects our brand to the global football community. This role writes and manages blog posts, press releases, and editorial content that celebrate the passion, culture, and pride surrounding the world’s game. Working across multiple languages and platforms, the Director ensures our messaging resonates with fans worldwide while telling the story of unity, identity, and community through football.
The Message
Director of Marketing
The Director of Marketing leads the game plan for how the brand connects with fans around the world. This role develops and executes marketing strategies across major tournaments and markets, crafting campaigns in multiple languages that resonate with a global football audience. From coordinating street teams and live activations to managing influencer partnerships and digital marketing channels, the Director of Marketing ensures every campaign builds momentum, grows the community, and keeps the brand at the center of the global football conversation.
Strategic Partners
Director of Brand Sponsorships
The Director of Brand Sponsorships leads the strategy and execution of partnerships that fuel our campaigns, activations, and global fan experiences. This role identifies and secures sponsor relationships, aligning brand partners with our events, content, and tournament moments to deliver measurable results. Acting as the primary liaison with sponsors, the Director ensures every partnership meets agreed KPIs, timelines, and deliverables while maximizing exposure, engagement, and return on investment. The goal is to build long-term partnerships that elevate the brand and create meaningful value for both sponsors and the global football community.
